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DANICA STUDIO

CLIENT

Danica Brands

TYPE OF CLIENT

Houseware, giftware and home furnishing

CATEGORY

Branding, Art Direction, Digital, Print

WHAT I DID

Through my time at Danica, I evolved the Danica Studio brand from B2B (with a print catalog) to a consumer facing brand on multiple digital channels. This included a brand refresh, social media templates, a new B2C website and videos.

RESULT

I worked with the original designers to bring a new, modern aesthetic to the brand that captures its sophisticated yet playful personality. We kept the logo minimalistic to allow for the surface designs on the products to shine through. We brought the products to life through gifs and product how-to videos. The brand refresh grew the instagram following by 500%.

Get in touch: hello@madytan.com
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