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DANICA STUDIO
CLIENT
Danica Brands
INDUSTRY
Houseware, giftware and home furnishing
CATEGORY
Branding, Art Direction, Digital, Print
WHAT I DID
Through my time at Danica, I evolved the Danica Studio brand from B2B (with a print catalog) to a consumer facing brand on multiple digital channels. This included a brand refresh, social media templates, a new B2C website and videos.
RESULT
Working collaboratively with the design team, we brought a new, modern aesthetic to the brand that captured its sophisticated yet playful personality. We kept the logo minimalistic to allow for the surface designs on the products to shine through. We brought the products to life through gifs and product how-to videos. The brand refresh grew the instagram following by 500%.
Get in touch: hello@madytan.com
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