Deloitte AI Forum

CLIENT

Deloitte US

TEAM

Creative Director: Inal Olmez

Art Direction: Madeleine Tan, Jeanie Havens

Copy: Nina Lukina, Julie Winch

Video/Motion: Aaron Stewart, Alankar Petare

BRIEF

The Deloitte AI Forum is an annual conference that brings together business leaders from the world's largest tech companies (such as Microsoft, Google, AWS, NVIDIA, etc). In 2023, Generative AI was at the forefront and Deloitte wanted to prove itself as a leader in this field. I was tasked with creating the visual identity for the event.

SOLUTION

Once the theme "The AI Generation" was nailed down, I came up with the visual concept of layers – free flowing, fluid organic layers that build on top of one another.

I made a bold color palette to represent all the different aspects of AI and technology. I added graphic elements: Deloitte dots and a focal point as a reminder to remain focused and not get carried away with AI.

Production included themed immersive experiences, main plenary with an ultra wide screen, a hype video and plenty of printed and digital materials for the 3 day event.

RESULT

The event branding was so well received that the Deloitte Office of Generative AI, the AI Strategic Growth Offering, and the Global Generative AI teams have adopted the branding as their official visual identity, with use by all Deloitte firms across the globe.

I created brand guidelines, built branded templates (powerpoint, email, social media campaigns, zoom backgrounds), designed new web pages and worked with various businesses across the globe to roll out the visual identity.

see business page