AI Assist
Deloitte Engineering
Hype campaign and product video for an AI productivity tool
Client
Deloitte US
Category
Video, animation
Challenge
To build awareness and drive demand for Deloitte Engineering, positioning AI Assist as the gateway solution. The goal was to create a standout message and a coordinated marketing plan — digital, video, and promotional tactics — to support the launch of the tool.
Solution
Our creative direction centered on what makes AI Assist unique — it supports everyone in the SDLC, not just developers. We could not shoot the video due to a tight timeline, so we relied on stock footage and visual overlays to illustrate seamless integration into daily workflows, emphasizing speed and simplicity.
Result
This campaign became the #1 most-watched Deloitte video of all time, with 1.5M+ views and an 87% video completion rate (2x the Deloitte benchmark). The overall campaign generated 8.5M+ impressions through paid media, drove 27.4K+ visits to Deloitte.com, and influenced $85M in open opportunity value.
On the back of the hype video’s success, we were quickly tasked with creating a second, more in-depth product demo video. I redesigned the AI Assist interface to guide the viewer through a simplified user experience.
- Creative Director
- Inal Olmez
- Art Direction
- Madeleine Tan, Jeanie Havens
- Copy
- Jessica Bancroft, Nina Lukina
- Video / Motion
- Aaron Stewart, Alankar Petare, Nimisha Balanagu
- Producer
- Alex Gottlieb