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AI ASSIST
CLIENT
Deloitte US
TEAM
Creative Director: Inal Olmez
Art Direction: Madeleine Tan, Jeanie Havens
Copy: Jessica Bancroft, Nina Lukina
Video/Motion: Aaron Stewart, Alankar Petare, Nimisha Balanagu
Producer: Alex Gottlieb
CATEGORY
Video, animation
CHALLENGE
To build awareness and drive demand for Deloitte Engineering, positioning AI Assist as the gateway solution. The goal was to create a standout message and coordinated marketing plan–including digital, video and promotional tactics–to support the launch of the tool.
SOLUTION
Our creative direction centered around highlighting what makes AI Assist unique to the market–that it supports everyone in the SDLC, not just developers. We could not shoot the video due to a very tight timeline, so relied on stock footage and visual overlays to illustrate seamless integration into daily workflows, emphasizing speed and simplicity.
RESULT
This campaign became the #1 most watched Deloitte video of all time, with 1.5M+ views and an 87% video completion rate (2x Deloitte benchmark). The overall campaign generated over 8.5M+ impressions through paid media, driving 27.4K+ visits to Deloitte.com and influencing $85M in open opportunity value.
Due to the success of the initial hype video, we were quickly tasked with creating a second, more in-depth product demo video. I redesigned the AI Assist interface in order to guide the viewer through a simplified user experience.
